My gold standards for flannel shirts are LL Bean (or Pendleton). This line seems to be an answer to the former, with many colours and styles looking nearly identical online. I got an extra-heavyweight flannel shirt. It is thick and soft and warm. The colours are a bit less distinct than in photo, but it is nice. I’d say, great value for money, and quick shipping. Not quite as soft and luxurious as LL Bean, but a fraction of the price. I suspect that the “suede” details are fake, but soft and comfy. We’ll see if it wears to softer and cosier, like a really good flannel shirt (I’m a comfort junkie) but so far I’m pleased.